Audi partners with Michelin three-star restaurant Noma and global nonprofit MAD to spark conversations about sustainability

The partnership includes hosting a three-night noma dinner series at Los Angeles in July, hosting the first-ever MAD Monday event in Los Angeles and funding six scholars to attend the MAD Academy in Copenhagen, Denmark.

The three-star Michelin restaurant Noma and its founder, Danish chef René Redzepi, are known for their focus on food foraging, innovation and a unique take on New Nordic cuisine. From sourcing local ingredients to reducing food waste, noma seeks to inspire other organizations around the world to seize the opportunity for a more sustainable business model.

As part of the partnership with Audi, René and his team of Copenhagen will host an exclusive, invitation-only, three-night dinner series at Los Angeles of July 19-21. The dinner series menu will be a multi-course tasting menu of classic noma dishes inspired by their seasonal menus with a wine pairing selected by the noma team.

“I believe organizations need to continually innovate. At noma, we’re constantly building things to break them down and then start over, it’s at the heart of everything we do,” said René Redzepi. “We should all take a step back into nature to find inspiration to reinvigorate the innovation process.”

The collaboration with noma reinforces Audi’s mission to work with like-minded organizations that champion progress and the creation of a more sustainable future. Audi and noma share a commitment to sustainability and inclusion through purpose-based actions focused on creating positive impact for the individual and society as a whole.

“When you work together with like-minded people and companies, you not only grow as an individual, but also as an organization. I find Audi to be a forward-looking company, which has a strong focus on innovation; creating the ultimate design and experience to develop more sustainable solutions,” said Pierre KreinerCEO and co-owner of noma.

MAD and The LA Scholars Award presented by Audi
MAD (Danish for “food”) was established by Redzepi in 2011 as a non-profit organization dedicated to creating lasting change in restaurants and communities around the world. Launched in 2019, MAD Academy is an educational initiative based in Copenhagen which invites hospitality professionals to participate in intensive five-day programs to gain the expertise, practical tools and inspiration they need to drive positive change in their workplaces, communities and the world in general.

Melina Shannon-DiPietroExecutive Director of MAD, says: “At MAD Academy, we ask ourselves: How can we build a restaurant industry with better working conditions and a more inclusive kitchen environment? How do we create an industry that provides climate solutions? , the environment and biodiversity, while preserving the delicacy and pleasure of the dining experience?”

As a longtime supporter of the culinary industry, Audi announces an essential scholarship program that will provide a remarkable opportunity for people from Los Angeles hospitality community to attend the innovative MAD Academy in Copenhagen and learn to adopt more sustainable practices that can impact and inspire others when they return home. The LA Scholars Award, MAD’s most comprehensive scholarship to date, will provide funding for six recipients to attend the MAD Academy program of their choice, including airfare, accommodation, meals and all costs from the program.

“Audi is honored to partner with MAD as our goals for change around diversity, equity and inclusion are very aligned,” said Tara Rush, Director of Marketing, Audi of America. “With the LA Scholars Award, we underline our mission to build a more sustainable and inclusive future, for automotive, gastronomy and beyond.”

People who reside and work in the greater Los Angeles and who wish to apply for the LA Scholars Award presented by Audi can find more information here:

CRAZY Monday
As part of its work to transform the hospitality industry, MAD hosts an ongoing series of public talks in local communities that are open to anyone with an interest in food and an appetite for change. MAD Mondays began as a way to bring together food lovers and restaurant and hospitality workers on their traditional day off, Mondays, to join in meaningful conversations in an effort to effect change. positive in their industries.

MAD Monday LA, presented by Audi and MAD on July 18will be the first MAD Monday event to be held this year and the first to be held in Los Angeles. Built on MAD and Audi’s shared values ​​of innovation and commitment to sustainability, MAD Monday LA will be an evening of inspiration, learning and community. The event, which will take place at the Hammer Museum in Los Angeleswill include a thought-provoking lecture and hands-on skill-building exercise designed to empower and inspire participants.

The guest speaker will be Douglas McMaster, chef and owner of Silo. McMaster has been a keynote speaker for MAD Academy, inspiring the next generation of leaders to think differently about food systems, waste and industry in general. Doug is known as an influential speaker in Europe and MAD Monday LA will mark its first presentation in the United States

The skill-building exercise will be a planning change workshop – led by celebrity chef and director of MAD Academy, Magnus Nilsson and program manager, Jack Muirhead. This workshop is a way for MAD Monday guests to get an exclusive look at some of the transformational exercises that are typically reserved for students attending MAD’s five-day Academy programs.

“Audi and MAD both believe in spreading the power of positive impact, supporting talented people as they take their MAD knowledge to their own communities to create lasting change,” says Shannon-DiPietro.

After the event, a reception featuring some of LA’s diverse food offerings will allow attendees, community members, young apprentices and luminaries to network and connect.

To reserve tickets to attend MAD Monday LA, please visit: There is no charge to attend. attend and tickets will be open to the general public on Monday, June 13.

At Audi of America, we believe the future is electric. By 2025, our US model lineup will be 30% electrified, including all-electric and plug-in hybrid vehicles. Globally, we are committed to achieving net CO2 neutrality by 2050. In 2021, Audi sold 196,038 vehicles in the U.S. and more fully electric models than ever before, with electric vehicle deliveries up more than 50% from 2020. Learn more about who we are and how we are working to create a more sustainable, innovative and inclusive future at Where

Led by its founder and chef René Redzepi, the three-Michelin-starred Noma restaurant, five times recognized as the best in the world, works with an intimate network of suppliers to develop cuisine that expresses the culture and seasons of its region. In February 2017, noma closed to the port-side warehouse which he inhabited for fourteen years. Twelve months later, the restaurant has re-opened in a new location and with a new philosophy centered around the region’s three distinct seasons and myriad micro-seasons.

Beyond Copenhagenand driven by a continuous desire to learn, experiment and expand his creativity and tastes, noma has also undertaken three international residencies, including Japan (2015), Australia (2016) and Mexico (2017).

René Redzépi
René Redzepi is the founder, chef and co-owner of noma. René Redzepi is the founder of MAD, a non-profit association that aims to create a community of cooks, suppliers, thinkers and enthusiasts, with an appetite for knowledge, a passion for food and a desire to improve the world around him. In March 2021he founded Noma Projects, an initiative that aims to transform the restaurant’s collective knowledge, craftsmanship and spirit into an engine of creative output and positive change.

Redzepi is the author of Noma: Time and Place in Nordic Cuisine, A Work in Progress, and the New York Times bestselling Foundations of Flavor: The Noma Guide To Fermentation. He is married to Nadine Levy Redzepiand together they have three daughters: Arwen, Genta and Ro.

MAD (Danish for food) is a non-profit organization that empowers the global hospitality community with the tools, inspiration and knowledge to make a difference in their restaurants and in the world. MAD was founded in Copenhagen, Denmarkin 2011 by René Redzepi, chef and owner of the noma restaurant, with the ambition to transform hospitality and develop food systems.

From the very beginning, MAD has led important conversations about how the restaurant community can contribute to the health of the planet and positively contribute to the lives of those who work in food. MAD programs include a Symposium; a series of public lectures in major cities around the world; media shared through online books, publications and videos; and VILD MAD, free resources for exploring nature through foraging. In 2019, MAD launched its most ambitious project yet: an academy supporting the food and hospitality industry with tools and knowledge for changemakers.

SOURCE Audi of America

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