HBO Max Amplifies Black Voices at Scene in Black Chicago Launch

Last Saturday was a celebration of black voices as HBO Max traveled to Chicago to celebrate the launch of its Scene in Black initiative. This audience-centric business is the streaming giant’s latest social platform to amplify black content, talent and creatives by connecting them with their fans. To commemorate the Chicago launch, HBO Max hosted an evening of entertainment, food and activations at Revel Fulton Market.

The doors opened at 4 p.m., when the hall accommodated more than 300 people. With everyone submitting negative COVID tests before entering. Once inside, guests received free tote bags and t-shirts. Followed by a variety of dining options at local black owned restaurants. Which included Two Fish Crab Shack, Phlavz, and Frii Style.

Guests also had three choices of drinks. In honor of Chicago, each specialty drink has been named for something unique to the city. They were “Chi Town’s Finest”, “South Side” and “Midwest Thing”.

While waiting for the main events to begin, DJ Sean Mac entertained the crowd with a selection of music. HBO Max also provided various activations, including interactive photo booths and church booths, as well as a fictional setup for its “South Side” series. As well as giant games for everyone to enjoy.

Shortly after, guests moved into the screening room as WGCI’s Trey White took over as host. After welcoming the crowd, HBO Max’s multicultural marketing team took to the stage. Provide a preview of Scene in Black and tell the audience what to expect.

A special screening of the first two episodes of “South Side” was created, followed by a Q&A with the stars of the series. Which included Bashir Salahuddin, Chandra Russell, Quincy Young and Sultan, Salahuddin. The evening closed with performances by R&B singer BJ the Chicago Kid and rapper G Herbo.

HBO Max’s black scene is now live on Twitter and Instagram. For more information, visit them here and here.

Contributing Writer Racquel Coral is a national lifestyle writer and reporter based in Chicago, Illinois. Find her on all social media platforms @withloveracquel.

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