How Burger King and Taco Bell sell chicken sandwiches

This week’s campaigns come after the launch of Carl’s Jr. and Hardee last week. suggestive videos on his Hot and breaded by hand OnlyFans is channeling to promote the chain’s new trio of chicken sandwiches.

“Most brands would probably blush at the idea of ​​launching an OnlyFans channel, but we see a huge opportunity to reach our audience on an emerging new platform and make our food the star,” Patty Trevino, vice -Senior president of marketing at CKE Restaurants, the owner of Carl’s Jr. and Hardee’s, said in a statement.

Recent results suggest that there is still enough appetite for newcomers. Zaxby’s introduced its signature chicken sandwich in March, declaring “The chicken sandwich war is not over yet” and, at the end of April, announced a 20% increase in sales since launch.

It’s not just restaurants looking for their bites from the market. Pilot Flying J, which operates the Pilot and Flying J truck stops, announced two new crispy, southern and spicy chicken sandwiches this month.

And with the increased interest in chicken, there is more news in the bogus alternatives. Daring Foods Inc. comes from raised $ 40 million investors, including singer Drake, after introducing plant-based chicken last year. And last week, Beyond Meat said its plant-based chicken offerings would be available to U.S. foodservice operators later this year.

Back at Burger King, he aims to generate interest by giving a Whopper to every Ch’King order on his app or website from June 3 to June 20. The idea is to let people decide which one they prefer, and comes after the channel seen the fans congratulate his new chicken sandwich on social networks.

“Our guests said it best, our hand-breaded Ch’King sandwich is our best yet,” said Ellie Doty, director of marketing at Burger King North America, in a statement. “We said we would create a delicious hand-breaded chicken sandwich worth the wait, we just didn’t expect it to be this good.

Jessica Wohl writes for Crain’s sister publication Age of the ad.

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