The last time we saw Kevin Hart grab a fast food joint was a few years ago at the chili-burger joint Carney’s on Sunset. Now, the “Ride Along” actor offers his own meatless alternative to typical fast food: he calls it “plant-based for the people.”
The first Hart House location opened Thursday in the Westchester neighborhood of Los Angeles, just steps from In-N-Out by LAX. A video posted to Hart’s Instagram Stories showed what looked like hundreds of people lining up to order from a menu offering sandwiches in the $5-$7 range.
“As someone who preached ‘health is wealth,’ building Hart House felt like the natural evolution of my flexitarian lifestyle and business ecosystem,” Hart said in a press release. “I’m beyond proud of this industry-changing restaurant and the incredible team behind who work tirelessly to create delicious, sustainable dishes that deliver ‘I Can’t Believe It’ flavor in every bite.”
Hart House is currently building two more stores. Hart House general manager Andy Hooper told Eater LA that one will be the chain’s future flagship site at Sunset and Highland, just south of where the Oscars are held each year. This one is said to have a drive-thru, and it’s also a short walk from the In-N-Out in Hollywood.
“This is an absolute dream come true….Los Angeles, please come and try our amazing food….I promise we won’t let you down!!!!! Can’t wait to hear your thoughts on all of our amazing food products,” the 43-year-old comic wrote on Instagram on Wednesday, a day before the Westchester location opened.
Hart – whose larger plan is to open 10 restaurants over the next 12 months – has teamed up with restaurateur Hooper and chef Mike Salem, who helped launch the plant-based Impossible Whopper at Burger King.
Salem has expanded on everything on Hart House’s plant-based menu, from the Spicy Turn Up the Heat Chicken Sandwich with Hart Hot Sauce, to the Kale Crunch Side Salad in a Mug, to the single and double burgers with American cheese and Hart House Signature. The sauce, which seems to be in the vicinity of Thousand Island dressing and Heinz Mayochup, give or take the chopped pickles.
There are also tater tots, full-sized salads, plant-based shakes, and other non-alcoholic beverages with barely a bit of carbonation. As one TikTok user who got early access to Hart House said, “He’s got a bang on his hands.”
“For me, it’s about getting customers who aren’t necessarily your target or your demographic,” Hart told Eater LA. “You try to please everyone. [Hart House] is plant-based, but it’s really good. How can we get everyone to say “I want Hart House today”. It’s something I’ve been able to do in my career. »
By the way, those decadent chili burgers mentioned earlier seem to fit into Hart’s diet just as well as his chicken and plant-based burgers. He is “flexitarian”, after all.
Those who can’t make it to Westchester, meanwhile, can get a new helping of Hart on Netflix, where the actor’s steamy new comedy, “Me Time,” starring Regina Hall and Wahlburgers co-owner Mark Wahlberg , is now broadcasting.