Nobody likes gargantuan slices, funky flavors and late-night meals like students, city dwellers and tired office workers.
That’s why New Brunswick residents will be happy to hear that a New York pizza chain offering just that is coming to 104 Easton Avenue, the former home of Jimmy’s Pizza and Grill.
Artichoke Basille’s Pizza, which opened in the East Village in 2008, is known for its artichoke pizza and staying open late. It will join the Hub City culinary scene in early 2023. It is the chain’s first location in central Jersey and the third owned by franchisees and Colonia residents Premal and Leela Shanghvi, who also own locations in Jersey City and Hoboken.
The New Brunswick restaurant will likely be open until around 3 a.m. and, like other establishments in the chain, will offer 22-inch thick-crust pies in a variety of offbeat styles.
Besides the artichoke pie with artichoke hearts, spinach, cream sauce, mozzarella and Pecorino Romano cheese, there is a crab pie, with crab sauce, mozzarella and surimi stuffing (minced fish paste). The vodka tart contains tomato sauce, vodka and cream, and a mixture of Italian cheeses.
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The sauce is homemade at each location in the restaurant.
“We thought Artichoke was the coolest pizzeria in New York, so why not have it in New Jersey?” said Premal Shanghvi, who earned a bachelor’s degree and MBA from Rutgers University. “New Brunswick has students, a vibrant nightlife, it’s between two hospitals, there’s a train station and a new development. With all of these things combined, this seemed like the perfect fit.
The 1,000 square foot restaurant will follow the style of the chain’s other 19 properties nationwide with tin ceilings, mosaic floors, cherry wood finishes and antique chandeliers. A few nods to Rutgers University, like jerseys hanging on the walls, will also be present. Mainly a take-out restaurant, it will have 10 or 12 bar stools, although alcohol will not be served.
Shanghvi’s background is in commercial real estate, while his wife has worked in commercial kitchens. They hope to open their fourth Artichoke Basille’s Pizza restaurant in Princeton within the next two years.
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“She always wanted to open a restaurant, so we worked together to find the perfect fit for us,” he said.
Go: Opening early 2023; 104 Easton Avenue, New Brunswick; artichokepizza.com.
Jenna Intersimone has been a staff member at USA TODAY NETWORK New Jersey since 2014, after becoming a blogger-turned-journalist following the creation of her award-winning travel blog. To get unlimited access to her food, drink and fun stories, please subscribe or activate your digital account today.