NEW YORK (CBSNew York) – You’ve probably heard of Restaurant Week to celebrate the culinary scene.
Today, for the very first time, City Hotel Week is underway. The aim is to provide a much needed boost to the hospitality industry.
READ MORE: New York City launches its first hotel week
And as CS2’s Aundrea Cline-Thomas reported on Wednesday, it couldn’t have come at a better time.
The Civilian Hotel opened in Midtown in November, just in time for the holidays. With a concept that is an ode to Broadway, there was a buzz. That is, until around December 15, when COVID-19 infections in the city increased due to the Omicron variant.
“We started to see a lot of cancellations happening throughout the year and even until New Years,” said Joseph Angelini of the Hotel Civil.
The pandemic has stalled the slow rebound in the industry, which initially lost nearly 71% of its hotel jobs before the pandemic in Manhattan, according to the Center for New York City Affairs.
“I was preparing to hire new people and new employees to work on the property and unfortunately had to put this on hold,” Angelini said.
That’s why the very first Hotel Week, sponsored by NYC & Company, is timely.
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“Almost 9 million New Yorkers who have the opportunity to have an amazing time right here in their backyards. We are also targeting the tri-state and the larger domestic market,” said Chris Heywood of NYC & Company.
Effective immediately, guests at over 100 hotels in the city, including the Williamsburg Hotel, will receive a 22% discount. And although it’s called Hotel Week, it actually lasts for over a month, until February 13.
“January and February are always the sweetest time here for New York. There are fewer business and leisure travelers, so this is a critical boost to our marketing efforts, ”said Greg Ludwiniak of the Williamsburg Hotel.
The discount puts prices at levels that have not been seen for some time.
“All our staff, we are fully vaccinated. All of our guests in public spaces, regardless of their immunization status, must wear masks at all times, ”Ludwiniak said.
At the Civilian Hotel, even guests need to be vaccinated.
The Extra Precautions, according to industry executives, are in place to put our heads in bed and jumpstart a long-awaited comeback.
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NYC & Company plans to launch further offerings for Broadway, restaurants and museums to coincide with Hotel Week. All of this is aimed at making a city trip more affordable and, hopefully, more appealing.