Who Said New York Is Over?
NoMad may have been hit hard in the pandemic’s first year – with several restaurants and hotels shutting down in the tiny neighborhood north of Madison Square Park – but the neighborhood is now coming back to life.
Later this year, the Ritz Carlton Nomad and Virgin hotels are expected to launch, attracting a slew of new restaurant openings.
NoMad is the new “it” zone, Michelin-starred chef Hiroki Odo, owner of odo and HALL, told The Post.
“I think the NoMad district is on trend due to the new influx of flashy bars, restaurants and lounges,” she said. “The area, alongside the Flatiron District, has become a hotspot for exciting new culinary adventures with new luxury condos, beautiful iconic buildings and numerous office buildings helping to create heavy foot traffic.”
There’s a reason hotels like The Ritz Carlton and Virgin have flocked to NoMad, added Evgeny Zhuravlev, founder of L’Adresse Restaurant Group, which just opened L’Adresse NoMad on Broadway and 26th Street.
“NoMad… combines all three aspects of New York City: offices, residential elements, restaurants and tourism,” he noted.
NoMad’s tasty new restaurants, which are linked by East 25 to the south, East 30th to the north, Sixth Avenue to the west, and Lexington to the east, include:
A blend of art space and culinary creativity, menu highlights include the ‘obanzai,‘a traditional style of Japanese cuisine from Kyoto that uses purely seasonal ingredients.
This contemporary restaurant “draws inspiration from European culinary traditions and modern American techniques, fusing ingredients and flavor profiles from both food cultures into a dynamic menu of affordable and carefully crafted dishes,” according to Zhuravlev.
Little Mad: The restaurant group behind Her Name Is Han and Izakaya Mew, opened Little Mad, led by former Coucou chef Sol Han, and merges Korean flavors with French and Italian influences.
This Korean-American restaurant with locations in Midtown Manhattan and Union Square, has opened a third outpost on Sixth Avenue and West 28th Street, serving small plates and open rolls shaped like tacos.
The second-floor venue at 6 West 28th Street consists of a seating area and private karaoke rooms, where guests can order a small menu of Korean and Japanese finger food.
Vegetarian restaurant chain Planta has opened its first store in New York City at 15 West 27th Street.