The group announces the transformation of the Golden Circle loyalty program and new monthly offers to bring even more value to members
HONG KONG, June 1, 2022 /PRNewswire/ — Shangri-La has opened a new chapter in its pioneering Asian hospitality with the transformation of its award-winning hotel golden circle loyalty program on April 28. A contemporary travel and lifestyle platform, Shangri-La Circle goes beyond the traditional hotel loyalty program by offering more to members: simplicity, flexibility, privileges, recognition and convenience. Continuing its commitment to improving the customer journey, Shangri-La Circle will launch its new “Circle the Sixth” members day initiative, giving members even more ways to live the good life with Shangri-La.
Founded on the idea that life is meant to be fun, limitless, exciting and full of possibility, the innovative new Shangri-La Circle program curates exclusive experiences and offers unprecedented flexibility across the portfolio of hotels, restaurants and bars, wellness facilities, and family experiences. Members will enjoy exclusive rates and offers, enhanced benefits and a streamlined process for earning and redeeming Shangri-La Circle points when staying, dining and shopping with Shangri-La. The platform will also celebrate members’ personal journeys with unparalleled insider and behind-the-scenes access and curated personalized experiences.
Shangri-La Circle includes four tiers of membership, including Polaris, a new invitation-only membership tier offering the highest level of personalized privileges. Benefits include unlimited access to Shangri-La facilities worldwide, even without staying overnight, a dedicated global Polaris concierge, Polaris Discovery experiences, and Diamond status gifts to share memorable experiences with loved ones.
Members also have access to the new Shangri-La Circle app, where they can plan a getaway, reserve a table or purchase merchandise from the Shangri-La Boutique. Through the app, members can also manage their account in one convenient place and decide whether to use cash or points, or a combination of both, for reservations.
With the launch of “Circle the Sixth” in June, Shangri-La Circle is offering its members even more exclusive experiences with limited-time monthly offers. From June 6, Members Day will see the launch of new offers that will only be available 48 hours per month, from 9 am (Hong Kong time) on 6e and ending at 9am (Hong Kong time) on the 8the. Specials will be curated by the Shangri-La Circle team to provide exciting new ways to live the good life.
For the first day of members, Shangri-La Circle will launch more than 20 stay packages bundled with curated dining and wellness experiences that allow customers to customize their Shangri-La journeys. Shangri-La Circle members will be rewarded with six times the points when they book these special offers through the dedicated members’ day website or the Shangri-La Circle mobile app. In addition, members of the Shangri-La Circle of hong kong, Singapore, Kuala Lumpur and taipei will receive six times the points when they shop at the Shangri-La store during the 48-hour period of Members’ Day.
New members will earn 300 bonus points with their first Shangri-La Circle experience, and up to an additional 1,500 bonus points with continued spending via July 31, 2022. These points can then be used for their next festive dining experience, weekend getaway or wellness getaway.
With the launch of the new Shangri-La Circle platform and its “Circle the Sixth” initiative for Members’ Day, Shangri-La continues to break new ground in the hospitality industry.
For more information: https://www.shangri-la.com/en/corporate/shangrilacircle/
A selection of images can be downloaded via this link.
Shangri-La Group Corporate Communications: [email protected]
SOURCE Shangri-La Group