SHREWSBURY — Popular salad chain Sweetgreen opens today, August 2, at The Grove at Shrewsbury, its first Jersey Shore location.
Sweetgreen leases 2,680 square feet at 575 Broad St., part of what was once Victoria’s Secret, and features indoor dining space and a seasonal patio for outdoor dining. The remaining portion is leased to Madison Reed, the hair color and care company.
Along with other spots in Hackensack and Jersey City, this is Sweetgreen’s third operation in New Jersey.
“Sweetgreen is working to expand its footprint in New Jersey, including its presence in suburban areas like Shrewsbury,” the company said in a statement to What’s Going There. “Given its growing culinary scene and the ability to serve residents looking for healthier options, Shrewsbury felt like a natural next location for Sweetgreen in New Jersey.”
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The new Sweetgreen is one of at least 35 restaurants the company plans to open this year. By the end of 2021, it had 150 locations in 13 states and Washington, D.C. Founded in 2007 by three college students, it’s now the nation’s largest salad chain, according to Technomic, a Chicago-based consulting firm. The Shrewsbury restaurant will have 30 to 35 employees.
Sweetgreen is known for its rotating menu. Along with menu staples, Sweetgreen said the Shrewsbury restaurant will open with the restaurant’s early summer offerings: Peach + Goat Cheese salad, Summer Teriyaki Bowl and Pesto Summer Veggies on the side.
“Sweetgreen is on a mission to redefine the future of fast food and passionately believes that real food should be convenient,” the company said. “This seasonal, vegan menu features fresh produce, protein and grains that prioritize organic, replenishing produce and sourcing from local partners.”
For every meal sold on opening day, Sweetgreen will donate a meal to Red Bank-based Lunch Break.
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David P. Willis, an award-winning business writer, has covered business and consumer news at the Asbury Park Press for more than 20 years. He writes APP.com’s What’s Going There column and can be reached at [email protected] Join his What’s Going There page on Facebook for updates.