Things to do in Miami: Estrella Damm Culinary Journey

That incomparable Spanish flair in Miami this month? You can thank iconic Barcelona brewer Estrella Damm for making this possible.

Each year, the Spanish brewer partners with many Miami chefs and restaurants, encouraging them to create special menus and tastings that pair beautifully with Estrella Damm’s lager.

It’s known as the Estrella Damm Culinary Journey, and runs through the end of May, featuring more than 40 restaurants in Miami-Dade and Broward counties.

“With this program, we support our local chefs and restaurants while showcasing their dishes,” says Marjanne Kalf, Miami Market Manager for Estrella Damm. “Restaurants are hand-picked, and we really have no desire to become a huge machine with this. Miami is becoming such a culinary city, so it’s a way for people to get out and try some of the best locations.

Inspired by a similar “tapas trip” to Barcelona, ​​the Estrella Damm Culinary Journey was first launched in Miami by Kalf and his teammates in 2014. It has since expanded with similar month-to-month extravaganzas. Toronto and Chile as well.

When it was created in Miami, it was known as “Chef’s Choice” and there were stricter chef parameters to participate, including a required ingredient, such as chickpeas, or a rotation on a specific dish such as the paella. The pandemic has resulted in a relaxation of requirements.

“In October 2020, we asked our restaurants what they needed help with, and they said, ‘We need help telling people we’re open,’” says Kalf. “So we ditched the restrictions, rebranded it as ‘Culinary Journey’ and let restaurants serve whatever they wanted accompanied by Estrella Damm beer. We also paid influencers to visit and help promote the restaurants – in addition to our usual marketing – and it generated a lot of interest.

Among the dining options, two types of experiences – each paired with an Estrella Damm – are available: the “Perfect Pair”, where customers can have a signature dish paired with an Estrella Damm; or the “Chef’s Tasting”, a multi-course meal hosted by the chef of the host restaurant. With a quick glance at participating restaurants and their offerings — available at miami.estrelladammjourney.com — it’s clear that all types of cuisines complement the versatile brew. Options range from an $8 taco rojo and beer at Backroom Vegan Taco Bar to a 14-course tasting menu at Bazaar de José Andrés ($175).

“It’s a great opportunity to try some of the menus you’ve always wanted to try,” says Kalf. “Most importantly, our restaurants still need support, so pay them a visit and make the most of this month.”

Culinary journey Estrella Damm. Through May 31, at various locations in Miami-Dade and Broward counties; miami.estrelladammjourney.com.

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