Warby Parker and La La Land arrive at Addison’s Prestonwood Place update

One mall in Addison has drawn eyewear retailer Warby Parker and socially responsible cafe La La Land to its recently revamped mix of retail and dining.

Prestonwood Place, a 133,000 square foot center located on the southeast corner of Belt Line Road and Montfort Drive, has updated its offering with a new generation of restaurants and services as it attempts to be a stop essential shopping for workers in the surrounding office market.

Attracting Warby Parker, one of the first digital retailers to open physical stores, to the small mall is remarkable, as so far the New York-based retailer has been to high-profile shopping districts such as Austin’s South Congress, Legacy West, and Southlake Town Square. One of its first stores in the United States is still open on trendy Henderson Avenue in East Dallas.

Dallas-based Northwood Retail owns the mall just east of the North Dallas Toll Freeway and has spent the last year updating the property, which dates back to when Belt Line Road was become a trendy place to eat and drink in the far north of Dallas.

Earlier this year, Catapult Health leased a two-story building on the 16-acre property located adjacent to the Village on the Boardwalk and downtown Prestonwood.

Warby Parker, a company that disrupted the prescription eyewear industry 20 years ago, is opening in the center in June.

La La Land, a cafe that sells only organic drinks and employs and mentors young adults who have aged outside the foster care system, will open what will be its fourth store in the market later this summer.

Warby Parker opens in the Addison Mall in Prestonwood Place in June 2021.(Halkias, Maria)

Another Dallas-based restaurant, The Biscuit Bar, which started out in Deep Ellum and has five locations, will open in the center later this winter. Massage Heights, which provides messaging and facial services and is based in San Antonio, will open in June.

Mendocino Farms Sandwich Market is one of the recent additions to the center which houses Flower Child, Shake Shack, Chipolte, Club Pilates and Orangetheory Fitness.

Northwood estimates that the four-mile radius of the Far North Dallas office submarket has 400,000 daytime residents.

The shopping center company, which also owns the Park Lane stores across from the NorthPark Center and Hillside Village at Mockingbird Lane and Abrams Road in Dallas, said new tenants are slated for Prestonwood Place this fall and winter.

“Addison is a great market for improved retail and foodservice,” said Ward Kampf, president of Northwood Retail. “In addition to the growth of the region and the evolution of Prestonwood Place, we are expanding our range.”

The lease was “carefully designed” to include local and national businesses such as “the cutting edge eyewear and cuteness-focused cafe for the best of cookies,” Kampf said.

Twitter: @MariaHalkias

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